If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer. Additionally, well written content can be instrumental in selling your products and services to your potential customers. Finally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear you should be hiring a professional content writer to assist you writing the copy for your website. This article will delve deeper into the importance of providing accurate, concise and informative content on your website when you are marketing online.

One of the most basic reasons why the quality of the content on your website is so important is because visitors to your website will likely form their initial opinions of your website based on the content on your website. If the copy is poorly written, does not hold the visitors attention and does not promote your products and services well visitors are likely to exit your website without making a purchase. Conversely, if the copy on your website is well written, engages the reader and promotes the products and services you offer the visitor is more likely to investigate the website further to learn more about the products and services and may make a purchase. The content of your website will be one of the aspects of the website which is first noticed by visitors so it is important for this content to be well written.

Well written sales copy can also be very persuasive and may compel visitors to the website to purchase the products or services offered on the website. This is important especially if the main purpose of the website is to sell the products or services. The sales copy should accurately describe the products or services offered, stress the importance of these products and services and compel the visitor to make a purchase. All of this should be done without appearing to be blatantly advertising the products and services. Writing this type of copy can be quite complicated and typically requires hiring a sales copywriter who is experienced and skilled at writing this type of informative and persuasive content. Sales copy written by an amateur or an inexperienced writer will not likely be as effective as copy written by a professional with a great deal of experience in Internet marketing.

Finally the content on your website is very important because it can greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines understand this profile and write complicated algorithms which help them to supply the most relevant websites when a user searches for a particular word or phrase. This is important to business owners because Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or two of search results. Your business might sell football jerseys and you may have a well designed website, a superior inventory and excellent prices but if your website does not rank well in search engines you are missing out on a great deal of free advertising. If your website lands on the third page or lower most visitors who search for relevant terms will not likely visit your website because they will have found what they were looking for on earlier pages. This is where the content on your website becomes important. Websites containing content which has been optimized for particular keywords will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers.

Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet. This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information. When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive. It is also important to seek out books which were published recently. This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. Try the Internet marketing blog at www.jeremyburns.com/blog for some great starter tipe. If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.

Determining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing. For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad. While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code imbedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

The best role of business online is that the mutual dependence. We have all heard the old adage: "No man is an island." When it comes to online business this is especially true.

If a business owner, her business in the online world, they will even leave and never accept assistance from any individual that will not be in business long enough to change their minds.

It is generally accepted that the greatest instrument for the long-term exposure to your site is through search engine optimization (SEO). Without it, potential customers can not find. It is unreasonable to expect that you can develop an appropriate site without optimizing your site for the best search engine rankings.

Search engines also a high value on sites that have links to the existing locations. This "back links" show that search engines, the other the confidence of your site. By placing your link on their site these other companies to a trust and recommendation for your site.

In fact, the two above strategies are based solely on what others can do for you when it comes to your online business.

Shirley Temple once proclaimed in her film by Rebecca Sunnybrook Farm, "I am very self-reliant." American Western are filled with lines dealing with pulling out of your bootstraps and holding the fort. Many of us have to believe if we want something done right we have to do it.

This thinking is in contrast to the rules in connection with an online business.

The online world can only exist because people share. Private technology shares, but also share the links, reviews, blogs, forums and a broad range of other marketing strategies, the mixing of the interdependence.

In the online business you are as dependent on others, as they may be for you. Unlike the word "dependent", the concept features an interdependent mutual dependence. In other words, they depend on to help others, the links back to your site, while they are also dependent on you (or others) for the success of their company.

Did you really take a proactive approach to networking? It is possible that you received this today and as you have never ask someone else, a link to your website on his or her online business.

It may be unpleasant feeling in dependence on others to achieve online success especially if you've been lead to believe that the dependence on others is also a sign of the introduction to her otherwise brilliant generosity.

I guess it could be a deep-seated sense of pride that makes it difficult, the need to ask others for help. But the truth is dependent on the other is really, what does the Internet. The growth of these online world consists of a combination of computers, networks and servers that are connected in any way that the maximum benefit for all.

The establishment of an online business can be a bit like building a house of cards. Without the ability to adapt to the other "cards" around you, it is virtually impossible to build.

Dependence. This is the essence of online business.

Bisnis Google Adsense

Google Adsense, adalah bisnis nomor 2 yang paling saya rekomedasikan dalam daftar portofolio online bisnis saya. selain gratis, pemasukannya juga sangat besar, yang penting serius dan tetap konsisten membangun bisnis Anda.

Sebelum saya menjelaskan lebih lanjut ada baik nya Anda tahu, bahwa google.com saat ini menduduki peringkat 3 dunia dalam jajaran situs-situs top dan situs-situs yang paling banyak mendapatkan pemasukan. Peringkat pertama masih di duduki oleh situs yahoo.com ( tahun 2002 , pemasukan situs yahoo.com adalah 5 Milyar dollar.

Saya tidak tahu persis berapa pemasukan situs google.com pertahunnya, namun saya yakin pemasukannya dalam hitungan milyaran dollar. Dari milyaran dollar keuntungan Google, maukah Anda mengambil secuil saja keuntungannya ?, mungkin cuma 0.01 % , 0.02 % atau 0.05 % ??

Cara kerja google Adsense.

Anda hanya menempatkan iklan-iklan google di situs Anda, dan Anda akan di bayar per klik iklan. rata-rata google membayar setiap iklan yang di klik adalah sebesar $0.01 dan $5.00

Anda mungkin akan tertawa jika mendengar betapa "kecilnya" google membayar. Tapi coba anda pikirkan , jika ada 50.000 klik x 0.01 ? = $500 itu dalam hitungan tarif iklan yang paling kecil yakni $0.01

Berikut ini Saya kutip Penjelasan adsense yang sudah di bikin oleh Muhammad Rivai Andargini, dari situs Vavai.com

Google Adsense

Google Adsense adalah program periklanan Google. Penjelasan singkatnya, jika kita memasang kode iklan Google, iklan tersebut akan muncul setiap pengunjung mengunjungi website / blog kita. Jika pengunjung melakukan klik pada salah satu iklan yang ada, kita bisa mendapatkan fee dari Google, mulai dari sekian sen dollar hingga beberapa dollar per klik. Iklan bisa muncul dalam bentuk teks, gambar, gabungan teks dan gambar, video maupun penggunaan software tertentu (browser Firefox misalnya).

Apakah semudah demikian ? Ya dan tidak. Google Adsense adalah seni menarik perhatian pengunjung. Kemudahan dan nilai lebih Google Adsense terletak pada relevansi iklan yang muncul. Tanpa harus menipu pengunjung, iklan tersebut muncul secara relevan sesuai dengan isi dan tema posting website / blog. Pengunjung yang tertarik dengan iklan tersebut bisa saja melakukan klik pada iklan tanpa merasakan hal yang aneh, karena iklan yang muncul masih terkait dengan materi yang dibaca.

Kesulitannya, ada banyak faktor yang mendukung kesuksesan hal ini. Mulai dari penempatan iklan, isi posting hingga ketertarikan pengunjung terhadap iklan yang muncul.

Google Adsense adalah salah satu cara mendapatkan uang dari internet yang sifatnya real dan bisa dibuktikan. Berbeda dengan model uang internet lainnya, tidak ada cara by pass untuk bisa sukses dengan Google Adsense. Berikut adalah beberapa saran saya kepada para blogger yang tertarik pada Google Adsense :

1. Jangan berpikir muluk

Banyak orang yang bergabung dengan Google Adsense-biasa disebut Publisher Adsense-dan berpikir bisa mendapat gaji bulanan dalam jumlah besar. Hal ini membuat mereka cenderung mengambil jalan pintas dengan melakukan berbagai hal yang melanggar TOS (Term of Service) Google Adsense.

Nilai uang yang didapat dari iklan yang diklik besarnya bervariasi. Bisa saja hanya satu hingga sepuluh sen US$ Dollar. Bisa juga satu hingga beberapa dollar per klik. Dalam satu hari, bisa saja tidak ada yang melakukan klik pada iklan (apalagi jika pengunjung hanya sedikit). Bagi orang yang ingin hasil besar tanpa kerja keras, tentu saja hal ini cukup menjengkelkan.

Jangan berpikir muluk soal Adsense. Memang ada banyak publisher Adsense yang sukses, tapi banyak juga yang gagal. Berpikirlah secara sederhana. Jika ingin bergabung dengan Google Adsense, niatkan untuk menjadikannya sebagai sebuah tantangan. Jangan berpikir soal uang terlebih dahulu. Tantangan Google Adsense adalah, bagaimana kita mengemas iklan, menempatkannya pada posisi dan lay-out yang sesuai serta menarik pengunjung dalam jumlah yang besar. Jadikan Google Adsense sebagai media untuk terus mengisi artikel bagus pada blog dan sebagai media melatih kedisiplinan dalam menulis. Semakin banyak artikel, semakin banyak peluang peningkatan pengunjung blog. Semakin banyak pengunjung blog, semakin besar peluang iklan di klik.

Jika mendapat hasil dari Google Adsense, anggaplah itu sebagai pengganti biaya surfing, hosting, domain dan sebagai bayaran atas artikel yang dibuat. Cek Google Adsense dikirim dalam kelipatan 100 US$, jadi, setelah dikurangi biaya transfer maupun pencairan cek, nilainya masih cukup untuk sekedar membayar biaya domain dan hosting selama 1 tahun. Menarik bukan ?

2. Sukses Membutuhkan Waktu

Mencapai nilai 100 US$ selama mengikuti program Google Adsense bisa membutuhkan waktu singkat namun lebih sering membutuhkan waktu berbulan-bulan. Jika selama 1 bulan anda hanya mendapat rata-rata 5 US$ (banyak yang kurang dari itu, variatif tergantung blog), anda membutuhkan waktu 20 bulan untuk bisa mencapai 100 US$.

Jangan ambil jalan pintas dengan melakukan klik pada iklan sendiri atau menyuruh teman, saudara, rekan kerja maupun orang lain untuk secara sengaja melakukan klik pada iklan. Google memiliki kemampuan mendeteksi kecurangan ini dan akan membanned anda. Ingat motto Google, "Don't be Evil". Jika dibanned, nilai uang yang sudah anda peroleh akan dihanguskan dan blog atau website anda tidak bisa didaftarkan ulang.

Sabarlah pada hasil yang didapatkan. Hasil yang didapat mencerminkan nilai blog anda. Jika masih minim sekali, itu artinya kita harus lebih fokus pada upaya meningkatkan kwalitas tulisan dan artikel blog.

3. Kerahkan segala kemampuan

Publisher Google Adsense yang sukses biasanya belajar banyak tentang bagaimana caranya mengisi posting dengan berbagai hal menarik. Bagaimana menempatkan iklan pada posisi yang sesuai. Bagaimana layout website / blog yang bagus. Bagaimana perpaduan warna antara iklan dan isi website yang sinkron dan lain sebagainya. Anda bisa belajar banyak mengenai HTML, css (Cascading Style Sheet), Java Script, Engine Blog, Format website dan berbagai hal menarik lainnya.

Kemudian, belajar bagaimana menyajikan website / blog secara elegan dan menarik minat pengunjung. Isi dengan berbagai hal menarik. Buat target jumlah pengunjung yang ingin dicapai tiap bulan.

Jika anda tertarik mengikuti Google Adsense, anda bisa mengikuti langkah berikut :

1. Daftar pada Layanan Google Adsense

Anda bisa mendaftar layanan Google Adsense langsung di http://www.google.com/adsense 

2. Membuat Website / Blog

Blog sangat mudah dibuat, jadi ini yang lebih saya sarankan. Blog sebenarnya website juga, hanya saja lebih personal dan lebih simple dibandingkan website umumnya. Saran saya, buatlah blog pada layanan blogspot / blogger. Layanan ini milik Google. Bisa saja menggunakan penyedia layanan blog gratis lainnya, Wordpress misalnya. Hanya saja, Wordpress gratis sepertinya tidak mendukung Java Script, yang digunakan untuk kode Adsense.

Blog yang dibuat ini bisa saja sekedar blog untuk mendaftar. Nanti, setelah pendaftaran diterima, kita bisa menggunakan kode Adsense pada blog milik kita lainnya.

Jika anda sudah memiliki blog sendiri atau bahkan blog dengan domain dan hosting sendiri, tidak ada masalah menggunakan blog anda. Syaratnya, mendukung Java Script dan sudah memenuhi syarat nomor 2 berikut :

3. Isi Website / Blog dengan Posting Berbahasa Inggris

Sampai dengan tulisan ini dibuat, Google Adsense belum mendukung bahasa Indonesia. Isilah blog yang anda buat dengan posting berbahasa Inggris minimal 5 posting. Untuk keperluan pendaftaran, gunakan mekanisme copy-paste, tentu saja dengan memperhatikan ketentuan lisensi pada website / blog yang anda copy.

Syarat nomor 2 ini membuat saya merekomendasikan pemilik blog untuk membuat blog baru yang digunakan untuk keperluan pendaftaran. Nanti, setelah pendaftaran diterima, kode adsense-nya bisa digunakan pada blog yang sudah ada. Saya sendiri sempat 5 kali ditolak sewaktu ngeyel mendaftar dengan blog berbahasa Indonesia :-).

kuti petunjuk yang diberikan. Isikan dengan data anda sebenarnya karena data alamat maupun email digunakan untuk keperluan pembayaran.

4. Tunggu Konfirmasi Pendaftaran 2-5 hari

Google akan memberikan konfirmasi mengenai pendaftaran, baik diterima maupun ditolak dalam jangka waktu 2 sampai dengan 5 hari. Jika ditolak, ulangi prosedur pendaftaran dari awal. Google biasanya memberikan penjelasan mengenai alasan penolakan.

Jika diterima, anda akan diberikan alamat untuk mengambil kode adsense untuk dipasang pada website / blog. Cara menempatkan kode adsense tergantung engine blog yang digunakan. Untuk Serendipity yang saya gunakan, tersedia plugin yang siap dipakai. Beberapa engine blog juga sudah memiliki plugin yang memudahkan pemasangan kode adsense. Wordpress misalnya.

5. Lakukan Improvement

Setelah kode adsense digunakan, lakukan improvement pada blog. Pelajari cara mengintegrasikan Google Adsense dengan layout yang anda gunakan. Berbuat kreatif agar pengunjung blog semakin meningkat.

Solusi Untuk Anda yang tidak Mempunyai Website.

Jika Anda belum mempunyai website, Anda bisa menampilkan Iklan adsense Anda di www.TheBestFive.com,
Dengan Catatan : Anda menulis artikel atau menyumbang artikel ke situs ini, dan artikel tersebut temanya boleh apa saja, dan harus menggunakan bahasa inggris sebagai bahasa pengantarnya.

Bila artikel anda di muat di situs ini, di bagian artikel anda, akan muncul iklan adsense Anda.

Cara mendaftar:
1. Silahkan ke www.TheBestFive.com,
2. Klik tulisan become the author.
3. Dan masukkan ID adsense Anda, ID adsense anda kira-kira seperti ini : Pub-xxxxxx
4. Tulis artikel.
5. bila dimuat, maka iklan adsense anda akan tampil di situs tersebut.


Salam Sukses dan semoga bermanfaat.

P.S : Thanks untuk Muhammad Rivai Andargini, dari situs Vavai.com

P.S.S : Jika Anda Menginginkan Memiliki Website 100 % Seperti www.TheBestFive.com Siap Pakai Adsense KLIK DISINI

Hal yang paling anda butuhkan setelah website anda jadi adalah pengunjung website. Tanpa adanya pengunjung website anda hanyalah akan menjadi seperti sebuah file yang tersimpan di komputer biasa yang tidak pernah diakses. Semakin banyak jumlah pengunjung website anda maka artinya semakin banyak pula kesempatan anda untuk memperoleh keuntungan (uang) dari website anda.

Berikut ini adalah cara-cara yang bisa anda pakai untuk bisa menghasilkan pengunjung untuk website anda :

* Promosikan website anda di situs - situs iklan gratis yang jumlahnya sangat banyak sekali di internet. Gunakan searh engine dibawah ini dengan keyword yang berbeda-beda untuk bisa memberikan hasil pencarian yang cukup variatif. Contoh keyword yang bisa anda pakai adalah : Situs iklan, iklan gratis, iklan baris, promosi gratis dll.

* Daftarkan URL website anda ke berbagai search engine utama seperti Google, yahoo, MSN, Lycos, Altavista dll. Gunakan search engine di bawah ini untuk mencari layanan tersebut dengan keyword : {nama search engine} + submit website atau URL.
* Mengadakan kerjasama dengan website lain yang sejenis untuk saling bertukar link.
* Membuat back link di website lain yang menerima daftar katalog website. Untuk mencari website yang menyediakan layanan seperti ini anda dapat menggunkan keyword: katalog website, tambah situs, tambah URL, dll.
* Menggunakan kata yang tepat dibagian judul website dan deskripsi website anda akan sangat banyak membantu website anda untuk dapat muncul di halaman-halaman awal hasil pencarian search engine.Mempublikasikan Posting
* Anda pun juga bisa menggunakan fasilitas banner anda seperti yang di bawah ini ( Sebagai Contoh saja ) :